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The Sense of Style #
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Classic writing, with its assumption of equality between writer and reader, makes the reader feel like a genius. Bad writing makes the reader feel like a dunce.

Another bad habit of self-conscious writing is the prissy use of quotation marks—someimtes called shudder quotes or scare quotes—to distance the writer from a common idiom:

... But this is not the "take home message." ...

... The authors seem to be saying, "I couldn't think of a more dignified way of putting this, but please don't think I'm a flibbertigibbet who talks this way; I really am a serious scholar."

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